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Introducing Paul Hood, a Marketing Society Magpie
Paul Hood, Digital Marketing Director at Mirror Group Newspapers Ltd and a new member of The Marketing Society Digital Network gives us a quick interview. What are your three favourite bookmarks?...
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Two ‘must have’ considerations of social media marketing: measurement and...
Paul Hood, marketing director at Archant London, offers tips for social media marketing I’m a proponent of social media, not because it’s the latest digital bandwagon to jump on, but because it gives...
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Game On by Paul Hood
Paul Hood, director at Archant London, says engaging customers on social media platforms is now a ‘De rigueur’ part of a complete marketing strategy. Perhaps a less well-known fact is that the second...
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2012: a year of turbulence, continued crisis…and opportunity by Paul Hood
Marketers are in a unique position to help people see the brighter side of life and to feel more positive in 2012 says Paul Hood, director at Archant London. In Chinese there is one hieroglyph for...
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Real attention is earned, says Paul Hood
The cookie monster cometh. But hold on, don’t run for the hills – this is the time to refocus on transparent and trustworthy digital marketing, says Paul Hood. On 26 May European privacy laws come...
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